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March 21, 2025
Inside Our New Control Tower and What It Means for Shippers
“Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Navare, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world.”
JD
John Doe
Chief Technology Office, Bend
Table Of Contents
New Control Towerfor Shippers

Visibility Builds Trust

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Simplifying Communication

With reliable tools to ensure transparency is in place, communication improves across the board. Customers no longer depend on manual updates or delayed responses. Instead, they get timely insights that help them plan, adapt, and stay in the loop without constant follow-ups, which is a positive thing, of course. This level of transparency reduces pressure on support teams.
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